Top 4 Reasons Marketing Fails
Talk to a business owner or leader and many will tell you they wish marketing would cost less and achieve more.
While most businesses know that marketing is an essential part of maintaining their business, the time and know-how it takes to execute successfully can be a top source of frustration for many.
Here are some ways we help ensure better results for your marketing efforts:
- Don’t skip the planning part.
A lot of businesses try a ‘throw-it-on-the-wall-and-see-if-it-sticks’ approach to their marketing. Whatever the latest tactic is, businesses often jump in too quickly without researching whether or not it’s a good fit for their business.
Having a strategic plan may be the “unsexy side” to marketing, but it is the glue that sticks. Just like a builder wouldn’t construct a new house without blueprints, the same principle goes for marketing. Having a plan works.
- Know your audience.
Marketing experts tend to say this to exhaustion – but it’s a core truth in effectively marketing your business. One of the most frequently seen mistakes is when businesses try to market to ‘everybody.’
Instead, reaching out to your ideal audience segments help your marketing dollars work smarter for you.
What problems are they looking to solve? What steps do they go through before they make a purchase? What are their needs? Grouping your customers by segment is key.
- Do more than one thing.
The term “omnichannel” is talked about a lot. Here’s what it means. When you put your ideal audience at the heart of your marketing strategy, your tactics will find your messaging at every turn.
Your marketing tactics need to be where your customers will see them. If your dream customer is primarily online (desktop or mobile device), then digital tactics might be the best choice. If they are only partially online – or not at all – then print or other traditional tactics might work better.
Using more than one tactic is important. Be diverse. This approach provides your business with more opportunities to get in front of them that will pull them closer to your business.
- Don’t underestimate the power of talent.
When marketing is not executed right, it’s often because the person doing it does not have the experience or capabilities needed to follow through with a projects or campaign. Putting the right people in place cuts waste and makes more efficient use of your marketing budget.
Experienced marketing professionals are also able to analyze data and adjust tactics more readily to refine your campaign efforts.
Thinking that you want to make better use of your marketing budget? Let’s have a conversation.
