3 Things You Need to Turn An Idea Into A Business
In August, I interviewed Frank Keith, Executive Director at The Incubators at Burlington County College about 3 Things You Need to Turn An Idea Into A Business:
1. Know Your Target Audience. You must know who you’re selling to – in detail. Industry, geographic location, title, number of employees, gross annual earnings – the more details you have, the better.
2. Know Your Operating Budget. Have an estimate figured out of the dollars it will take to run your business for the first 1-2 years, and what your source is for supporting the business.
3. Resources. Do you have the skills and people in place to get started? Make sure you have the key skill-sets in place before you begin.
To hear this segment in its entirety, go to Marketing Chat with Nancy Sipera, 8/21/12.
Source: Frank Keith, The Incubators at BCC.
