What Do I Write About? Creating Engaging Content for Social Media

Today I interviewed Ted Gladue, an expert in social media content. While creating social media content is something that you can certainly do yourself, there are many people that are confused and intimidated by this online marketing tool – and so they are frozen – doing nothing. Many don’t know what to write about;  they don’t want to say the wrong thing. Others say that they just don’t have the time it takes to get involved effectively with social media. You should know this…you’re not alone. Many people feel just the way you do. But fear not! Here’s some tips for creating content that’s worth reading.
Q. As a whole, what I can expect social media to do for me and my business relationships?
A. Social media helps you brand you and your company. With every post, you are telling people what your company is all about. It helps you engage with others, and to carve out a niche that you want to interact with.
Q. Why is content so valuable to social media?
A. Think of your social media profiles and platforms as a way to showcase who you are, what you excel at, and what kind of people you’d like to attract. Then post content that supports this. Right now, information has value. If people think that what you have to say is relevant to them, it will encourage them to engage with you, and that’s how a connection can flourish.
Q. What are the top social media channels that I need to be using?
A. For businesses, LinkedIn is the number one to use; Facebook is important, because it reaches so many people; Twitter, and then Google + – mainly because it’s Google. All of these channels index well, which is important in getting found.
Q. How do I get “likes” and “connections?”
A. Giveaways, polls, drawings and discounts are great ways to get feedback. Keep your promotions relevant to your industry. A sporting goods store might give away a pair of sneakers each week, for example.
Q. What if I just don’t have time to post on a regular basis? Where can I get help?
A. You can train someone in your office, such as an intern. There’s Hoot Suite and other services that can help too. Some are better than others.
Q. What should I look for in a content supplier?
A. Someone that knows your industry, that can maintain relevant, timely posts, and provides unique content.
If you like this post, forward it along to your own connections – that’s how it works!
Source: SocialFive
To listen to this segment in its entirety, go to: Marketing Chat with Nancy Sipera, 7/23/13