3 Reasons Email Newsletters Improve Branding
Despite all their detractors, and no matter what the naysayers say, a well-crafted newsletter works. Studies indicate that businesses that use effectively branded email newsletter campaigns get $35 to $40 back for every $1 they invest.
But, if you read these two sentences carefully, you might surmise there are a few caveats to achieving that ROI. And you would be right.
Developing, writing and delivering effective email campaigns takes more time than most businesses want to give it. And when the ROI doesn’t come fast enough, many give up and abandon what could be a very effective marketing strategy.
Here are three reasons to not give up on creating an effective newsletter campaign:
- Newsletters help you stay top of mind
But whose mind? In order to get and keep your readers attention, make certain you are talking to the audience who finds your content useful. Be sure you are building a truly targeted list of would-be customers and relevant readers. Such as the architecture firm that was awarded a $37,000 project fee – a direct response from a topic in their e-newsletter.
- Regular newsletters position you as an expert
An expert of what? The key is to develop and deliver content that is timely, unique and fits the needs of your ideal audience. Over time by providing them with content that helps solve their problems, you will earn your readers’ trust. Give success stories, such as the architecture firm that was awarded a $37,000 project fee – a direct response from a topic in their e-newsletter.
- Reminds customers about what you do
Writing one newsletter once in a while does not an impression make. Research indicates that the most effective email campaigns are ones that are well-branded and delivered on a regular basis. If your audience only hears from you every few months – or just on holidays – you give them permission to forget about you – and tune in to your competitors.
Including email marketing into your strategies helps you reach your marketing goals, grow your customer database, and increase your response rate.
If you want to have regular contact with your customers and potential customers in a way that you all find meaningful, but do not have the skill or time to commit to it, First Impressions Marketing can help. Contact us here to learn more about our special program we are offering right now.
