Many people wonder why marketing can seem so pricey. The answer lies in the fundamental elements that drive costs in any business: time, tools, and expertise. A successful marketing strategy relies on thorough research, skilled professionals, and the right tools to execute and measure effectiveness. Here’s a breakdown of the 4 major costs involved: 1. […]

Many businesses hesitate when it comes to hiring a marketing firm. They wonder: Can an outsider really capture our voice and deliver the right message at the right time? And if so, how long will it take? Our long-term clients had similar concerns. But once they see our systematic approach to learning every detail about […]

Marketing without a plan is like going to the grocery store without a list when you’re hungry. You spend twice as much as your budget. You don’t get half of what you need. And when you come home with nothing but toilet paper and Doritos (they were on sale!)  your family looks at you as […]

You Eat with That Mouth Marketing is like your company’s mouthpiece. It’s supposed to make you stand out. What you say or do can either pay dividends – or cause your market to sour on you for a long time. With marketing being such a critical part of a brand’s reputation, here are a few […]