Ask a business owner or leader and many will tell you they wish marketing would cost less and achieve more. While most businesses know that marketing is an essential part of maintaining their business, the time and know-how it takes to execute successfully can be a top source of frustration for many. Add in the […]
In a recent webinar, a small business owner asked how he can compete with larger competitors. It was a David vs Goliath undertaking, but the answer followed the same track as the epic battle’s conclusion…find the weakness. It told a story of a business owner who was advised to go stealth and pose as a […]
Situation: A regional Renaissance Faire had engaged with a large digital agency known for its great progress reports, as well as a social media expert who specialized in large outdoor social events to drive more attendance to their outdoor event. However, the combination of both still didn’t drive substantial traffic or sell enough tickets. Organizers […]
Getting a square peg to fit into a round hole might work for NASA engineers, but not so much for marketers. If you’re still applying past techniques of planning and executing your marketing campaigns over 3, 6 or 12 months, then analyzing results and adapting, your efforts will fail in today’s online-driven environment as surely […]
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First Impressions Marketing works with business leaders who understand the impact that marketing can have on their bottom line – but are frustrated by a lack of results.
