While your competitors were down the shore this summer feasting on slices of Manco & Manco and Johnson’s caramel popcorn, what does that mean for September? For many, it means eating a steady diet of pasty protein bars and kale salads after the summer’s over. Marketing is not too different from end-of-summer-binges. Developing a good […]
If you’re looking for a marketing tactic that helps with brand awareness, lead generation, customer loyalty, sales and customer service – social media marketing is a must-have in your arsenal. Yet despite these benefits, companies often struggle with how to use social media effectively and consistently. According to a recent study, 60 percent of consumers […]
Despite all their detractors, and no matter what the naysayers say, a well-crafted newsletter works. Studies indicate that businesses that use effectively branded email newsletter campaigns get $35 to $40 back for every $1 they invest. But, if you read these two sentences carefully, you might surmise there are a few caveats to achieving that […]
Looking to improve your website’s branding? As a website is a company’s primary marketing tool, ensuring brand clarity on every page is essential to converting visitors into clients. Here are 6 branding tips to follow when building or rebuilding your website: 1. Make It All About Them While it can be hard for a business […]
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