Top Marketing Trends to Watch in 2024

Between the advancement of artificial intelligence (AI) and the influx of new marketing trends and tactics, it’s becoming ever more complex for businesses to make smart marketing decisions.

As we begin another year, here are 5 marketing trends that we are paying attention to:

1.    AI is Everywhere. While much is discussed about using AI for content creation, the current day gem in using this technology is for its analysis capabilities.
Utilizing AI algorithms for customer data analysis enables businesses to connect in real-time – and in a highly personalized manner. Businesses can tailor content to the preferences and needs of each client.

2.    Good Corporate Citizenship. As new generations of consumers put their dollars where their values are, businesses must respond accordingly.
By leaning into what your customers care about – from the environment to supporting your local community – businesses are encouraged to demonstrate ways they are bolstering these efforts.

3.    Videos. Videos. Videos. No matter what they say, TikTok is likely here to stay. This platform, Instagram, and of course YouTube provides businesses with a powerful opportunity to deliver short how-to’s and other informational or entertaining topics to educate their customers. Live streaming gives businesses the back-and-forth interaction they only dreamed about in the past.

4.   Data Privacy. Because consumers want to know how their private data is being used, more regulations around data privacy are emerging every day.
Now more than ever, businesses must show transparency and ensure they enact and follow strict privacy regulations when it comes to the handling and storing of customer data.

5.    Content Automation. ChatGPT and other technology is revolutionizing the way in which content is crafted and distributed. While worthy of the investment, content automation should be carefully monitored, as it’s still in the early stages.

First Impressions Marketing continues to work with clients to provide the most relevant and influential marketing services they need to improve their positions and market share. Got questions about how you can take advantage of these latest tactics and trends? Contact us today.