As marketing professionals, we are hearing many questions from business owners and leaders about what they should say to their clients right now during these sensitive times. Here’s a few tips on what your clients want to hear… Leave the medical advice to the professionals. Instead, be who you are – an expert in your […]
Talk to a business owner or leader and many will tell you they wish marketing would cost less and achieve more. While most businesses know that marketing is an essential part of maintaining their business, the time and know-how it takes to execute successfully can be a top source of frustration for many. Here are […]
Sara, a partner in a law firm needed a new website and lead-generation. She chose an online firm that specialized in the legal industry. The pricing was steep – but they had worked with hundreds of law firms. She signed up for a 2 year agreement but after 6 months, they were getting nowhere fast. […]
‘Canned’ content is a little like a builder’s grade of construction material. It’s nowhere near top-of-the-line, but used wisely, it can help homeowners achieve their goals without paying an arm and a leg for each item. Canned content is premade by a third party and is for sale to the public. Typically, it’s used for […]
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