Industry: Catering Challenge: The firm wanted to increase business by staying in touch with clients but in an unobtrusive way. Actions: Included valuable info about party planning, hot new trends and menus Results: Saw an open rate of 30% [versus the industry average of 22%) Average of 3% clicked through to the website versus industry […]
Industry: Architecture Challenge: The firm was struggling to find a way to stay connected with past clients – but didn’t want to appear ‘salesy’ in their approach Actions: We recommended an e-newsletter that would focus on topical issues that are of concern to their clients, with their opinions on how to handle these issues Results: […]
Here’s an excerpt from a recent meeting with a prospective client: FIA: So what would you say makes you different from your competitors? P: Our customer service! FIA: And what does that mean exactly? P: Well, it means that we always answer our phones. And we show up when we say we will. If I […]
Here’s an excerpt from a recent conversation with a client during an intake session… FIA: What marketing have you done in the past? Client: We’ve done lots of ads, postcards, trade shows and e-blasts. FIA: What’s working? Client: I’m not sure. FIA: Did you see an increase in revenue or an uptick in new clients […]
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First Impressions Marketing works with business leaders who understand the impact that marketing can have on their bottom line – but are frustrated by a lack of results.