Here’s an excerpt from a recent conversation with a client during an intake session for the development of a strategic marketing guide… FIA: What marketing have you tried in the past? Client: We’ve done postcards. They didn’t work. FIA: How many times did you send out your postcards? Client: I’m not sure….one or two times. […]
Can’t take your mind off the heat? Work it to your advantage…here’s a few ways to promote your business using summer as the star of the show! Have a photo contest. Give your customers an excuse to take a summery selfie. Start a summer vacation contest and ask your clients to send in photos of […]
If you’ve exhausted every other way of getting into a conversation with a potential customer, here’s one final technique that just might work. Earlier this month, I explained how to write follow-up emails that you send if your intial sales emails fails to get a reply or response. In this post, I’ll explain about the […]
#1: Beware of Interrupting Be careful about interrupting others, particularly your customers. They’ll be especially upset if, while they’re explaining a problem, you interrupt them and start offering a solution. If you feel you have to interrupt, at least cut to the chase and tell the other person what you think his or her main […]
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