Nancy Sipera, guest columnist in the Philadelphia Business Journal What does your logo and name say about you to clients and prospects? For the former Revel Casino, newly renamed Ten, that’s the question that people are asking. Upon first hearing the new name, Ten, the image that came to mind was – honestly, nothing came […]
Here’s an excerpt from a recent conversation with a client during an intake session for the development of a strategic marketing guide… FIA: What marketing have you tried in the past? Client: We’ve done postcards. They didn’t work. FIA: How many times did you send out your postcards? Client: I’m not sure….one or two times. […]
Can’t take your mind off the heat? Work it to your advantage…here’s a few ways to promote your business using summer as the star of the show! Have a photo contest. Give your customers an excuse to take a summery selfie. Start a summer vacation contest and ask your clients to send in photos of […]
If you’ve exhausted every other way of getting into a conversation with a potential customer, here’s one final technique that just might work. Earlier this month, I explained how to write follow-up emails that you send if your intial sales emails fails to get a reply or response. In this post, I’ll explain about the […]
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