Marketing strategy is a little like gardening. It takes investigation, planning and tending to earn a hefty crop of customers. If you’ve ever gardened, you know that before putting a shovel in the ground, it’s important to know where, how, what and when to plant. Marketing is no different. Here are some ideas to consider […]

Most people think of logos when it comes to branding, but if you were to see the Target bullseye, or the Wawa goose, your mind goes well beyond their insignias. You begin to conjure up the experience you’ve come to expect. That is branding. It is the promise of a particular service and experience. Not […]

Give people a reason to read and they will open your email. Email marketing has gotten a bad rap because too many businesses have used them for selfish promotions that are of little value to the recipient. Giving them information and ideas they can trust and use goes a long way towards establishing and keeping […]

First Impressions Offering ‘Camperships’ for Kids to Attend Camp First Impressions is proud to support Liberty Lake Foundation, who believes that every child can benefit from the camp experience, regardless of financial means. Their ‘Campership’ program extends access to camp to those children who would otherwise miss out due to financial limitations. First Impressions provides […]