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Author Posts

5 Questions to Ask When Your Marketing Isn’t Working

Your business is born from the best intentions, but without proper marketing execution, your momentum can stall when growth matters most. While marketing agencies handle 20 to 30 brands at the same time, your team and your business don’t have the time to glean this kind of insight before turning things around. For that reason, […]

10 Tips for Better Email Marketing

Don’t: Send out too often. Just like you, I get a lot of emails. And there are some that I actually look forward to. I’ve even signed up just to receive their valuable information. Just don’t push it. Once or twice a month is enough. More than that, then I’m annoyed and will unsubscribe forever. […]

Recommended Budget for Marketing Based on Gross Revenue

Your small business can’t survive without marketing, but it can be difficult to know how much to spend on it. You have other obligations you have to meet, and your bills are not voluntary. However, marketing is voluntary. You have to learn how to commit a percentage of revenues to marketing and treat marketing not […]

5 Marketing Tips You Can Do From Your Beach Chair

Here’s 5 marketing tips that you can do this summer – from your beach chair with your toes in the sand – that will ensure to bring more business your way this fall. Newsletter. If you don’t have one, create one. E-newsletters are a cost-effective way to stay ‘top of mind,’ and remind your clients […]