Whether you’re an accountant, a dentist, a therapist or an engineer, you’ll probably need to address an audience at some point. And attaining your career goals may depend on how you do. What does it take to be a great speaker? Why are some speakers captivating and others deadly? It turns out there are quantifiable […]
Here are some telltale signs that your marketing could use some help. 1. The “throw it up and see if it sticks” approach. You know how it goes: a sales rep from Magazine XYZ or Radio Station WTFC calls you with a great offer. You’ve never advertised with them before, but you’re familiar with their […]
Just as important as putting together a solid marketing plan, is knowing if it’s working. Here’s some ways to tell if it’s working, as well as some things that your plan cannot do for you. Tracking. It’s important to have measureable metrics in place – or else how will you know what worked and what […]
The decision making process is the time that it takes for someone to decide that they have a ‘need’ – to the moment when they are actually ready to buy. Whether it’s a new phone, joining a gym or hiring a consultant – there’s a process that we go through. First, we identify that we […]
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