Here’s a gathering of statistics about what people are doing online: 52% of online adults now use two or more social media sites. The number of worldwide social media users is expected to reach 2.5 billion by 2018. 100 million Internet users watch online video each day. 70% of the U.S. population has at least […]
Nancy Sipera, guest columnist in the Philadelphia Business Journal What does your logo and name say about you to clients and prospects? For the former Revel Casino, newly renamed Ten, that’s the question that people are asking. Upon first hearing the new name, Ten, the image that came to mind was – honestly, nothing came […]
Here’s an excerpt from a recent conversation with a client during an intake session for the development of a strategic marketing guide… FIA: What marketing have you tried in the past? Client: We’ve done postcards. They didn’t work. FIA: How many times did you send out your postcards? Client: I’m not sure….one or two times. […]
Can’t take your mind off the heat? Work it to your advantage…here’s a few ways to promote your business using summer as the star of the show! Have a photo contest. Give your customers an excuse to take a summery selfie. Start a summer vacation contest and ask your clients to send in photos of […]
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