If you’ve exhausted every other way of getting into a conversation with a potential customer, here’s one final technique that just might work. Earlier this month, I explained how to write follow-up emails that you send if your intial sales emails fails to get a reply or response. In this post, I’ll explain about the […]
#1: Beware of Interrupting Be careful about interrupting others, particularly your customers. They’ll be especially upset if, while they’re explaining a problem, you interrupt them and start offering a solution. If you feel you have to interrupt, at least cut to the chase and tell the other person what you think his or her main […]
When working with a new client, our first order of business is to conduct a marketing intake – that’s the foundation used for asking the right questions, digging deep to learn the business from varying angles to help them develop a marketing strategy that promotes growth. The first and most important question is “what makes […]
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