“You can’t see them – so how do you sell them? That’s the problem with services. “ This is how author Harry Beckwith begins his book entitled, Selling the Invisible. It’s geared for those who are selling the intangible – such as a lawyer, accountant, a consultant, hairdresser or landscaper. These are people who are […]
Today we talked about what goes into a re-branding campaign. This usually involves changing the look of a company or institution in order to alter the perception that people have about them. You’ll get to hear how this college’s marketing department makes decisions on which marketing tools to use and why. So if you’re considering […]
Many people are asking, I’m making all these connections – so now what do I do with them? How do I turn these connections into money? Today I talked with LinkedIn expert Brynne Tillman about how to leverage your LinkedIn connections. Here’s some highlights from our interview: First, a review of the basics: don’t sell, […]
What’s the first step toward making a sale? It’s not setting up the appointment, or even picking up the telephone. The first step in making a sale is deciding WHO to call. My interview with Market Reach’s Amanda Puppo gave some valuable insight on how to develop a very important marketing tool – your prospecting […]
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