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Author Posts

Here’s How to Make a Great First Impression

We had a little fun recently when Googling how to make a good first impression. Most tips read like they are prepping you for a first date. Smile. Make engaging small talk. Watch your body language and posture. So, how does this relate to our name, First Impressions Marketing? It’s got nothing to do with […]

Don’t Overwhelm Your Marketing Operations

When businesses get overwhelmed with their growth, they often put the brakes on marketing because they run out of capacity. But halting or fracturing marketing operations can cause long term damages to the future health of your organization. By using a “fractional” or part-time chief marketing officer, you can keep and improve marketing team’s focus, […]

The ‘Coop Tank’ Podcast

Hanging out with Steve Cooper, host of ‘The Coop Tank’ podcast, chatting about LinkedIn dos and don’ts, networking tips and tragedies…and of course marketing. To listen in, click here Pictured L to R: Steve Cooper, Nancy Sipera, Emidio ‘Mid’ Mariani, and Tyler Adron.