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Author Posts

The ‘Coop Tank’ Podcast

Hanging out with Steve Cooper, host of ‘The Coop Tank’ podcast, chatting about LinkedIn dos and don’ts, networking tips and tragedies…and of course marketing. To listen in, click here Pictured L to R: Steve Cooper, Nancy Sipera, Emidio ‘Mid’ Mariani, and Tyler Adron.

Don’t Drop the Ball On Your Follow Up

Marketing is a little like learning how to play a sport – you don’t get good at it without a lot of practice. But unlike becoming a good basketball player, there are shortcuts you can take with marketing by automating certain tactics. One of them is email marketing. Many business leaders and owners know how […]

6 Tried-and-True Marketing Tactics That Work

Much of the success in marketing comes from the actual execution of marketing tactics. But because there are so many to choose from – nearly 350 of them –  it is hard to know which ones work best for your company. The main goal of marketing is to draw more customers and prospects to your […]