As there are over 300 marketing tactics you can use to promote your business, knowing which ones to use can feel overwhelming and confusing. Not to mention expensive. In order to help businesses create a marketing budget that is effective and fruitful, creating a marketing plan is essential. Marketing plans are ‘blueprints’ that identify the […]

While most businesses offer great products and services, creating and executing marketing plans may not be their strong suit. So, many turn to agencies for these skills. Others take the leap and build their own internal marketing teams. Before deciding which is best for your company, let’s take a look at the pros and cons […]

As a result, many businesses continue to spend money trying the latest tactic – and keep missing the mark. They are not alone. Nearly 30 percent of marketers said their top challenge is to demonstrate ROI on their marketing efforts. Whipping up yet another marketing campaign and hoping it goes well – is not a […]

While your competitors were down the shore this summer feasting on slices of Manco & Manco and Johnson’s caramel popcorn, what does that mean for September? For many, it means eating a steady diet of pasty protein bars and kale salads after the summer’s over. Marketing is not too different from end-of-summer-binges. Developing a good […]