Steve, president of an HVAC company needed a way to stay in touch with their customers through the change of seasons to encourage service calls. After comparing a few tactics, an e-newsletter seemed like the most cost-effective way to reach out to prospects and customers alike. He chose an online site for creating an e-newsletter […]

While musical giants such as Beyoncé, Jimmy Buffet and the Happy song creator Pharrell Williams have enormous talent, their staying power stems not just from their songs – but from their strategic marketing philosophies. Music is a business. There is an art – and a science – to these musicians’ marketing. Just as in your […]

Yes it’s beautiful weather right now. For many of us, we’d rather be enjoying the outdoors, instead of focusing on how to get better results from our marketing. Not to worry….here’s a few things you can do from your beach chair that will net you more business by next fall. 1. Stay connected. If you […]

Hands down – winning a contest is just plain fun. Maybe it’s the chemical boost from your brain, or maybe it’s the bragging rights that make you feel so good. But when it comes to marketing a contest, there is even more than one winner – both the recipient and the business. Using contests in […]