#1: Beware of Interrupting Be careful about interrupting others, particularly your customers. They’ll be especially upset if, while they’re explaining a problem, you interrupt them and start offering a solution. If you feel you have to interrupt, at least cut to the chase and tell the other person what you think his or her main […]
When working with a new client, our first order of business is to conduct a marketing intake – that’s the foundation used for asking the right questions, digging deep to learn the business from varying angles to help them develop a marketing strategy that promotes growth. The first and most important question is “what makes […]
Your business is born from the best intentions, but without proper marketing execution, your momentum can stall when growth matters most. While marketing agencies handle 20 to 30 brands at the same time, your team and your business don’t have the time to glean this kind of insight before turning things around. For that reason, […]
Don’t: Send out too often. Just like you, I get a lot of emails. And there are some that I actually look forward to. I’ve even signed up just to receive their valuable information. Just don’t push it. Once or twice a month is enough. More than that, then I’m annoyed and will unsubscribe forever. […]
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