Just as important as putting together a solid marketing plan, is knowing if it’s working. Here’s some ways to tell if it’s working, as well as some things that your plan cannot do for you. Tracking. It’s important to have measureable metrics in place – or else how will you know what worked and what […]
The decision making process is the time that it takes for someone to decide that they have a ‘need’ – to the moment when they are actually ready to buy. Whether it’s a new phone, joining a gym or hiring a consultant – there’s a process that we go through. First, we identify that we […]
This week I interviewed Les Vail and Joe Quintavalle from the Gloucester County Chamber of Commerce. Chances are, you’ve got a local local chamber of commerce right in your county. For those of you who are responsible for their businesses’ growth, you may be considering chamber membership, but are not sure which one to join. […]
We know that January is a time for making resolutions – and many of us make them. We say that 2014 is going to be a better year, and we vow to make changes. And then comes February and we find that we haven’t done much to promote change. Well, I’m happy to tell you […]
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