What’s the first step toward making a sale? It’s not setting up the appointment, or even picking up the telephone. The first step in making a sale is deciding WHO to call. My interview with Market Reach’s Amanda Puppo gave some valuable insight on how to develop a very important marketing tool – your prospecting […]
Not sure if you need a strategic plan? Well, know this: it’s nothing like a business plan! Here’s a summary from this week’s Talk Exchange Radio’s interview with Ilene Wilder: Q: Why have one? A: strategic plan helps you find your company’s direction. Think of the strategic plan as the 30,000 foot view, and the […]
If you think that a business plan is just for new businesses – think again. Lots of businesses of all stages and ages are going back to the drawing board to write up a solid business plan. Today my guest was Clarence Fullard, an expert who teaches companies how to create their own business plan. […]
Some valuable tips from Entrepreneur.com about why summer is a great time to focus on sharpening your marketing message and re-connecting with clients during these “slower months.” http://www.entrepreneur.com/article/227652
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