While musical giants such as Beyoncé, Jimmy Buffet and the Happy song creator Pharrell Williams have enormous talent, their staying power stems not just from their songs – but from their strategic marketing philosophies. Music is a business. There is an art – and a science – to these musicians’ marketing. Just as in your […]

Yes it’s beautiful weather right now. For many of us, we’d rather be enjoying the outdoors, instead of focusing on how to get better results from our marketing. Not to worry….here’s a few things you can do from your beach chair that will net you more business by next fall. 1. Stay connected. If you […]

Hands down – winning a contest is just plain fun. Maybe it’s the chemical boost from your brain, or maybe it’s the bragging rights that make you feel so good. But when it comes to marketing a contest, there is even more than one winner – both the recipient and the business. Using contests in […]

Ask a business owner or leader and many will tell you they wish marketing would cost less and achieve more. While most businesses know that marketing is an essential part of maintaining their business, the time and know-how it takes to execute successfully can be a top source of frustration for many. Add in the […]