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Author Posts

Their Carts Are Full – So Why Won’t They Buy?

Here’s a helpful checklist of where things go wrong with online shoppers, how to fix them, and how to get back the ones who didn’t buy from you. Online shoppers will abandon $1.79 trillion worth of goods. 67% of online shoppers will abandon items in their shopping cart. That number increases by 30 percent if […]

Making Your Business Stand Out – by Asking for Advice

Today we discussed making your business stand out from the others in a way you wouldn’t expect – by asking for advice. If you’re like many industries, you may feel that your services or products don’t differ that much from your competitors. So what can you do in your business to stand out from the […]

Discussing the book, Selling the Invisible

“You can’t see them – so how do you sell them? That’s the problem with services. “ This is how author Harry Beckwith begins his book entitled, Selling the Invisible. It’s geared for those who are selling the intangible – such as a lawyer, accountant, a consultant, hairdresser or landscaper. These are people who are […]