I recently interviewed Pat Tingle, a director with Mary Kay, the 50-year old privately held company that sells cosmetics products around the globe – with sales of 2.9 Billion dollars annually. They have 5000 employees and 3 million salespeople around the world. Before you dismiss this post, thinking that your industry has nothing in common […]
Today we discussed making your business stand out from the others in a way you wouldn’t expect – by asking for advice. If you’re like many industries, you may feel that your services or products don’t differ that much from your competitors. So what can you do in your business to stand out from the […]
“You can’t see them – so how do you sell them? That’s the problem with services. “ This is how author Harry Beckwith begins his book entitled, Selling the Invisible. It’s geared for those who are selling the intangible – such as a lawyer, accountant, a consultant, hairdresser or landscaper. These are people who are […]
Today we talked about what goes into a re-branding campaign. This usually involves changing the look of a company or institution in order to alter the perception that people have about them. You’ll get to hear how this college’s marketing department makes decisions on which marketing tools to use and why. So if you’re considering […]
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