If you’re looking for a marketing tactic that helps with brand awareness, lead generation, customer loyalty, sales and customer service – social media marketing is a must-have in your arsenal. Yet despite these benefits, companies often struggle with how to use social media effectively and consistently. According to a recent study, 60 percent of consumers […]
Despite all their detractors, and no matter what the naysayers say, a well-crafted newsletter works. Studies indicate that businesses that use effectively branded email newsletter campaigns get $35 to $40 back for every $1 they invest. But, if you read these two sentences carefully, you might surmise there are a few caveats to achieving that […]
Looking to improve your website’s branding? As a website is a company’s primary marketing tool, ensuring brand clarity on every page is essential to converting visitors into clients. Here are 6 branding tips to follow when building or rebuilding your website: 1. Make It All About Them While it can be hard for a business […]
As competition is forever fierce, having an effective and consistent brand strategy goes a long way to winning new clients and keeping you top of mind among your customers and prospects. What is your brand? Your brand is your identity. It distinguishes you in the marketplace and is the backbone of everything you do in […]
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