Thinking about an email marketing campaign? Consider this: for every $1 your business spends on email marketing, the ROI is $42. If you think social media gives you more, think again, because email marketing’s conversion rate is 40% better than Facebook and Twitter.* Establishing good email marketing practices is key to your campaign’s success. Here […]
The inaugural “Strike It Strong” charity event on Jan. 21 was a big hit – literally – with 45 women learning self-defense while raising money for a women’s shelter, Center for Family Services. This fundraising workshop was empowering for our bodies and enlightening for our souls. Summary from The Sun and KYW-1060. Local business women […]
Between the advancement of artificial intelligence (AI) and the influx of new marketing trends and tactics, it’s becoming ever more complex for businesses to make smart marketing decisions. As we begin another year, here are 5 marketing trends that we are paying attention to: 1. AI is Everywhere. While much is discussed about using AI […]
Showing your customers you appreciate their business is always a worthwhile thing to do. Acting on that appreciation fosters loyalty and builds lasting connections. By recognizing and thanking your customers for their patronage, you create a lasting impression. It’s also simply the right thing to do. Here are five ways to express your gratitude during […]
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