Industry: Retail Challenge: The company was frustrated with the results they were getting from their current marketing. They wanted to get more direction in how to market their business more effectively utilizing a variety of marketing tools. Actions: After a thorough intake evaluation, FIA helped to identify the company’s strengths, weaknesses, USP’s (unique selling points), […]
Industry: Catering Challenge: The firm wanted to increase business by staying in touch with clients but in an unobtrusive way. Actions: Included valuable info about party planning, hot new trends and menus Results: Saw an open rate of 30% [versus the industry average of 22%) Average of 3% clicked through to the website versus industry […]
Industry: Architecture Challenge: The firm was struggling to find a way to stay connected with past clients – but didn’t want to appear ‘salesy’ in their approach Actions: We recommended an e-newsletter that would focus on topical issues that are of concern to their clients, with their opinions on how to handle these issues Results: […]
Here’s an excerpt from a recent meeting with a prospective client: FIA: So what would you say makes you different from your competitors? P: Our customer service! FIA: And what does that mean exactly? P: Well, it means that we always answer our phones. And we show up when we say we will. If I […]
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First Impressions Marketing works with business leaders who understand the impact that marketing can have on their bottom line – but are frustrated by a lack of results.
