Industry: Day Camp Challenge: The company’s website was not converting new campers in the way that they wanted. The company’s website was cluttered, with too much content and no direction of where to go on the website. Visitors did not stay long and thus did not convert into new customers. Actions: After a thorough intake, […]

Industry: Retail Challenge: The company was frustrated with the results they were getting from their current marketing. They wanted to get more direction in how to market their business more effectively utilizing a variety of marketing tools. Actions: After a thorough intake evaluation, FIA helped to identify the company’s strengths, weaknesses, USP’s (unique selling points), […]

Industry: Catering Challenge: The firm wanted to increase business by staying in touch with clients but in an unobtrusive way. Actions: Included valuable info about party planning, hot new trends and menus Results:           Saw an open rate of 30% [versus the industry average of 22%) Average of 3% clicked through to the website versus industry […]

Industry: Architecture Challenge: The firm was struggling to find a way to stay connected with past clients – but didn’t want to appear ‘salesy’ in their approach Actions: We recommended an e-newsletter that would focus on topical issues that are of concern to their clients, with their opinions on how to handle these issues Results: […]